Work · Web · 2024
Smart watch showcase
A product site that is the demonstration: one watch, told as you scroll.
An edge-to-edge 3D website that introduces a smartwatch through scroll, rather than a stack of feature blocks.
The situation
The watch needed a digital demo with the same care as the product. A conventional feature page would not carry it, and a heavy 3D scene still had to feel immediate on a phone.
What we built
The page is a single canvas. Scroll moves the watch; notes appear at the angles that matter; the interface stays quiet. The invitation to go further arrives only after the story has been seen. Touch is handled differently from a trackpad so the same scene works in the hand.
What changed
- Visitors stay with the page longer
- A piece the brand can send as the campaign itself
- The same fidelity on desktop, tablet, and phone
People remember the watch because they moved through it. It changed how we think about showing a product online.