Work · Web · 2024

Smart watch showcase

A product site that is the demonstration: one watch, told as you scroll.

Smart watch showcase

An edge-to-edge 3D website that introduces a smartwatch through scroll, rather than a stack of feature blocks.

The situation

The watch needed a digital demo with the same care as the product. A conventional feature page would not carry it, and a heavy 3D scene still had to feel immediate on a phone.

What we built

The page is a single canvas. Scroll moves the watch; notes appear at the angles that matter; the interface stays quiet. The invitation to go further arrives only after the story has been seen. Touch is handled differently from a trackpad so the same scene works in the hand.

What changed

  • Visitors stay with the page longer
  • A piece the brand can send as the campaign itself
  • The same fidelity on desktop, tablet, and phone

People remember the watch because they moved through it. It changed how we think about showing a product online.

Product marketing director Consumer electronics brand