Work · Web · 2022

Unifi & UnifiTV

A national site the content team can change without calling a developer.

Unifi & UnifiTV

The Unifi and UnifiTV websites, and a Drupal CMS shaped for editors who publish services, promotions, and media.

The situation

Campaigns moved faster than the website. Updating a service, a promotion, or a piece of media was rigid, and the public site no longer felt like the product customers were using.

What we built

A responsive public site on a Drupal CMS built around the editors. A non-technical teammate can publish and still stay inside the brand. The structure is there for the traffic of a national telco, and for the next campaign rather than the next redesign.

What changed

  • Editors publish without waiting on a release
  • Campaigns reach the site while they are still current
  • Built for high traffic, with room to extend

The team updates the site itself. It looks current, and we are not boxed in when the catalogue changes.

Digital marketing manager Unifi